What is Slow Fashion? 5 Ways To Choose Slow Fashion?

Slow Fashion

Slow Fashion

Have you ever heard about the expression 'we are what we eat' or how about ' we are what we wear’? Although, these days we tend to think more about what we put IN our body, we don’t just stop to think about what we put ON our bodies. You may have never heard about slow fashion before, but you would have heard perhaps about ‘fast fashion’ or at least ‘fast food’. If you are starting to draw the parallels between the two, you are absolutely right! Because both can be extremely damaging to the planet and people.

What Is Slow Fashion?

Slow fashion is awareness & approach to fast fashion , Which considers the process and resources required to make clothing in a responsible and sustainable way. Slow fashion is all about mindfulness, care, flourishing & responsibility. It involves choosing better quality garments mindfully. It’s about buying clothing only when needed and making them last longer.

Why is Slow Fashion Important?

Over the past few decades, our relationship with fashion has dramatically changed. Fashion has become more accessible, fast and cheap. As a result, we buy more clothes and use less and when we are done with clothes or, most likely, bored with them we just throw them away and they end up in the landfill. According to this report, every 10 minutes 6 tons of clothing goes to Aussie landfills. The good news is that in the past few years, an increasing number of brands are rejecting fast fashion principles and taking a sustainable and slow approach for making clothes. Slow fashion or sustainable fashion is a simple & mindful approach to buying less garments at higher quality, made more from sustainable practices. A slow lifestyle is really all about understanding and introspecting yourself and your needs. 

Slow Fashion Vs Fast Fashion:

Fast fashion is about creating trendy clothes fast, cheap and in a disposable way. Fast fashion in essence is fleeting. The industry is made up of a series of chain retailers who look at the runways and make garments really quick based on the styles they see. They launch these garments into a ‘see now and buy now’ kind of a retail environment. When we say fast, it literally means fast; it is not going to last in your wardrobe for very long.
Slow fashion is the opposite to fast fashion. Slow fashion is long lasting, mindfully designed, sustainable, high quality and fairly produced.


The Slow Fashion Movement:

“Fast fashion is fashion now”, Fast fashion has changed the way we look at fashion and changed the fashion industry to one of the most polluting industries in the world. Kate Fletcher, who is a sustainable fashion advocate saw a need for a slower pace in the fashion industry.

5 Ways To Choose Slow Fashion?

The clothing industry is folded with piles of clothing waste, which often ends up in landfills. According to a research article from Wollongong university, a basic top made out of polyester takes 20-200 years to decompose, depending on quality and fabric thickness.

Here are few tips on how you should choose slow fashion:

  • Choose Natural Materials:

When shopping for clothes, instead of buying synthetic materials like nylon and polyester, go for natural, renewable materials such as organic cotton, hemp, linen. They are all biodegradable and sustainable. Any natural material is good for your skin, lasts long and it takes very less time to decompose.

If you want to know more about the benefits of hemp, we’ve put together a great article of why you should choose hemp and linen.

  • Shop Second-Hand

Give clothes a second or third chance, and save natural resources like water and energy. Every time you purchase used clothing, you are making sure that the clothing item remains in use across multiple owners.

  • Reduce Carbon Footprint

A hefty amount of greenhouse gases is emitted by the fashion industry per year. However, sustainable brands often use natural or recycled material that requires no chemical treatment, less energy, and little water to produce.

  • Requires less water

In the production process, organic cotton, hemp or linen often requires 91% less water than normal cotton or any other synthetic materials.

  • Healthier for The Planet

Chemicals used to produce fast fashion clothes can pose a real danger to our health and the health of our planet. However, the same is not true for slow fashion.

What is Slow Fashion: Conclusion:

Sustainability and an urge for reducing the impact on the planet has become increasingly important to people. More and more we are making a shift in our buying habits and starting to consume consciously. As a result, a growing number of slow fashion brands are emerging to meet the consumer needs and to make the fashion industry a better place.


Checkout our top 2 slow & sustainable products

Hemp pants

hemp Pants

Ikya Linen Dress

Navy Linen Dress