Behind the seams
The story behind the label:
“When I was a kid, my Mum ran a successful business selling sarees, bed linen and fabrics. Who knew it would inspire Adult Me to start my own label?!
After discovering the unspoken problems within the fashion industry and the impact it was having (and still has) on the environment, I wanted to throw my two cents in.
So, inspired by my passion for fashion and running a business, I created Manu The Label - a slow fashion brand for those who love to live mindfully.”
Designer | Founder | Nature Lover
PS: Wondering who MANU is? She’s my Mum and it also means "think wise" in Sanskrit.
Our Sustainable materials
We love our planet. But we want to minimise the impact we have on it. That’s why our sustainable practices span our business operations and the full life cycle of our creations – from the organic fibres we use to create our collections to the compostable packaging we send to you.
Organic HEMPThe world’s oldest (and wisest) natural fibre, hemp fabric is made from the stalks of the Cannabis sativa plant and is one of the most environmentally friendly natural fibres. Strong and breathable, hemp keeps you fresh and dry while getting softer after each wash. But the magic doesn’t stop there. Producing hemp is a carbon negative process that uses a lot less water than cotton and no chemicals. To top it off, the plant detoxifies and enriches the soil it’s planted in. Pretty amazing, hey?
Organic LINENMade from flax plants and praised as one of the strongest natural fibres in the world, linen is a luxuriously soft and breezy material that will stand the test of time. Naturally hypoallergenic and 100% biodegradable, linen has a lower environmental footprint than cotton and the production process saves water and has next to no waste. Woohoo! Let’s hear it for linen.
Why should you wear HEMP+LINEN?
Soft on your skin
Easy care and retains shape
Made with environment in mind
As a slow fashion label, it's in our nature to want to minimise our environmental footprint and waste less. So when it comes to our designs, we create refined yet relaxed wardrobe staples that don't go out of style. And we make them using organic fabrics that last longer and have a lower impact on the environment than synthetic materials.
Ethical Work Practices:
A healthy work environment is a basic human right, not a nice-to-have. So we work with the world’s most ethical (rather than economical) boutique factories from India and china; places that care for their people and pay them a fair, living wage. Our makers create small batches of our designs by hand. By choosing quality over quantity, we reduce waste and increase the amount of love that goes into each piece. We partner with growers who do right by the land, their workers, and the materials.
For us, our commitment to sustainability doesn’t stop until our clothes are in your hands. So we deliver your purchase in a 100% compostable bag with a note to say ‘thanks’. When you’re ready to return the packaging to nature, remove the labels, cut the bag up, and put it in your compost bin. It will be among the worms in 90–120 days.